Strategy

Launch APAC works with you to deeply understand your product, audience and global sales, marketing and go-to-market strategies and then develops an APAC strategy that is aligned to both your global strategy and the market.

Including:

Go-to-market

• Analysis of your current state of play in APAC

• Detailed phase-based approach to expansion

• Suggested product tweaks for the market

• Price sensitivity reporting

Marketing

• Marketing strategy 

• Marketing plan

• Persona framework

• Key theme development

• Campaign development

Sales

• Channel strategy

• Hiring plans

• Territory plans

• Localised battlecards

• Localised Sales enablement

• Localised sequences